“Design Fiction is the deliberate use of diegetic prototypes to suspend disbelief about change” (Bruce Sterling)”. This way of looking at product design is part ...

Fake in Italy is a project about cultural exchange and objects’ identity. Italian products are among the most copied and counterfeit worldwide. In Italy this p...

Souvenirs from VCUQatar on Vimeo. Performance Design switches the attention from the final outcome to the making genesis. From performance art, through...

Abstract The Doha Rider is a basic automaton, inspired by the little robots used as jockeys during the camels’ races in Doha. Main feature of this local a...

Deglobalizer is part of an ongoing research project about objects, global taste and local traditions. In 2012 Ikea opened its doors in Qatar and immediately created...

The Eames Lounge Chair and Ottoman cost around 4500$, the Philippe Stark’s Juicy Salif Citrus Squeezer costs more than 70$ and the Arco Lamp by Achille and Pier G...

A series of shortlisted projects I presented within a designboom International competition to catalyze the international creative and design community to re-think...

I proudly present two of my students' thesis work. They are part of the first graduates of the MFA program at VCUQatar. I had the chance to supervise their projects...

The Circus Collection is part of the Made in Qatar project, a collaboration of few designers with local producers. Qatar Rotomould, the company I have being...

How fast growing and fast improving can be an idea left running freely around the world for 48 hours? This is the question I suppose to answer during a 2 days...

How efficient is Multitasking? Let's consider for a while the option of Monotask. Someone define multitasking as an act of procrastination which allow us to lie on...

Premise Open design is part of the new design wave that set as center of debate the project sharing as key to speed up the innovation process and to enlarge...

Gringo is inspired by the leather bags of cowboy belts. The project is based on a wooden structure completely customized according to individual needs, or those...

Could a simple object represent our awareness? Not Renewable Oil Lamp is a project based on a critical point of view over the natural resources' exploitation. The...

MiddleField is a focus on a complex context as Middle East is. Different elements are playing together trying to reach a harmonic balance. The environment is a...

Design Gang is a multi-disciplinar design studio I founded in 2004 together with Andrea Filippi. Based in Turin we have ran successfully a great variety of project,...

Inspired by the homonym book by Intel futurist Brian David Johnson, Science Fiction Prototyping is a project developed with MFA Design students at VCUQatar. Main...

Is Open Design the new frontier in products development or is it just one more utopia too far from the current socio-economic system? That’s the question we asked t...

Olivetti brand, its history, Adriano Olivetti deeds, Bellini, Sottsass, De Lucchi are part of the well gold age of the Italian design. Nowadays the brand is almost...

How far we are willing to go in our social networking? How protagonists or voyeurs we will be tomorrow? I like sit is a concept about a new environment where the...

The Open Up line, designed for Ferrino SPA, world leader in outdoor equipment, is characterized by its nature friendly approach as part of the company vision T-RES...

The worldwide famous households Italian brand asked to IED's student to extend its catologue. New products, new functionalities and new environments to place Alessi...

CS Game is a project developed for Contship Italia Group, Mediterranean leader in container terminal logistics. The game wants to be a medium for team building,...

The Istituto Europeo di Design of Turin, through the Master Course in Design for Sport aimed to train designers to enable them to interpret and translate into a...

How the society will change in the next 50 years? Which kind of object will cohabit with humans helping them in their daily duties and problems? Starting from the...

Easy to produce, easy to assemble, portable, multiple use and multimedia, those the requirement for a collection of exhibit stands made in Re-board, Scandinavian...

Canavese Connexion is the result of careful analysis of the network of small and medium-sized companies in the Canavese area, an industrial district with great...

Project based on the relation between design activity and the quiet life of a little Italian neighborhood. A series of works to express the artistic thread that...

Martini and Design is a cycle of conferences held by me during Torino World Design Capital in 2008. Aim of the talks was to point what design is and his relation...

Second prize winner of a Universal Design competition, the project is focus on the self service areas within the Autogrill stores, Italian leader in highways...

Jasmine is a swinging ceramic teapot. Why to lift the heaviest and hot pot when you could easily bring the lighter and cold cup toward it? A smart object, self...