Sport Extreme Design — paolocardini

The Istituto Europeo di Design of Turin, through the Master Course in Design for Sport aimed to train designers to enable them to interpret and translate into a product the needs of sportsmen. Students have been introduced to the "World of the Extreme", so that they may understand it's motivations (the challenge, the search for the limit of ones performance) and the rules (ethics, ecology, respect for Nature).
As course coordinator I have been running the master for three years and I was in charge of the course planning, contents creation and faculty selection.
The Master's was divided into 3 workshop series of 5-7weeks each, which will start with experimental and creative exploration and develop into tangible plans able to be made into real products. The course ended with the development of a thesis upon a real customer's request. The three initial projects introduced students to the meaning of extreme, the needs of the athletes and the equipment which strengthens and assists the athletes in their sporting performance.

Project developed in partnership with Kappa, running shoes design development and engineering. Projects by Matteo Straforini, Marco Vanella, Gina Taha. Instructor: Paolo Cradini

Project developed in partnership with Loose Kitesurf. The company asked for new concepts and solutions to solve this young sport's safety problems. Projects by Diogo Ferreira, Edoardo stocco, Paco Camarena, Santiago Caro. Instructor: Paolo Cardini
Project developed in partnership with Mares. Fins' design, styling and engineering. Projects by Matteo Straforini, Gina Taha, Marc Santamans, Nick Trahan. Instructor: Paolo Cardini

Project in partnership with Niner bikes, Californian company. Frame solutions aesthetic and technical development. Projects by Edoardo Stocco, Paco Camarena, Diogo Ferreira. Instructor: Paolo Cardini